A Community
of Transport
service
Responsive website
CMS Drupal
Dedicated mini website
Email campaign
Encouraging sustainable mobility
www.mobiliteit.lu
The Verkéiersverbond, the Community of Transport in Luxembourg, wanted to fundamentally review the Mobilitéitzentral website, the dedicated service to mobility and public transports in Luxembourg.
Out of date, the digital platform was in contrast with their image and assignment: to promote sustainable mobility and encourage innovative projects.
Project challenges
Giving a new look to the website
Targetting young people from 18 to 34 years old, Verkéiersverbond had to renew its image in agreement with its visitors. Young people are more sensitive to trends and new technologies. It's the reason why the new website has a very mordern design and absolute developed functionalities.
Making priority to services
The website had to put the Verkéiersverbond services forward. The route search tool has got a fundamental role on the website. Everything has been thought of to make it very easy to access : the time sheets and the interruptions in the transport network. The contact interfaces (information points and call centre) are also easy to reach.
Highlighting institutional contents
The website institutional pages regarding the Verkéiersverbond were redesigned in order to make them more pleasant and attractive to browse. We added value to the secondary contents including schemes, picture gallery, text layout (titles organization, columns and aesthetic lists)...
Content strategy
Optimizing content access
After conducting an audit of the former website and thoroughly analyzing the actual contents, we organized them. Formalizing them in a schematic way enabled us to determine every type of content and the relation between each of them.
From this, we improved the site structure and defined clear navigation systems in order to offer optimized toolpaths.
Accessible at any time
Improving the experience and thus the service
The assignment of the Verkéiersverbond consists in meeting the public transport users'needs and ensuring the coordination between the different services. The online user's experience has to be up to their assignment. The website, developed into responsive web design, ensures an optimal viewing with any used media. Interaction (transitions and other animation effects) makes the browsing more pleasant.
Developing the website virality
Link to the social networks
There are plenty of plugins associated with the social networks ensuring to socially liven up the websites. As the Verkéiersbond is very active on Facebook, the latest published posts were instantly integrated to the website.
Insuring the event communication
Mini website dedicated to the action Mam vëlo op d’Schaff - www.mvos.lu
Mam Vëlo op d’Schaff (Mvos) - 'Biking to the work' is an action carried out every year by the Verkéiersverbond. During the event, the participants have to find out a ride to go to work giving priority to the bike and public transports. For its 7th edition, Explose web agency created a dedicated website in agreement with the offline communication carried out by Rose de Claire agency.
Being didactic
Mvos is a convivial action that helps you feel useful to sustainable development with numerous prizes to be won. The website explains in a didactic way how to subscribe and take part in the event. It sums up the playing rules and the participation conditions in an attractive and aesthetic way .
Inviting to register
The users are invited to complete a form to create their team (2 to 4 individuals). Explose put in place a registration system with the management of the different users'profiles : the captain and his team-mates. Everything is coordinated by individualized confirmation emails.
Inviting to participate
Throughout the whole action, the teams are invited to encode their performances. A personal protected area, showing a calendar, enables them to encode the number of the kilometers traveled and to share these numbers on the social networks. A campaign of emailing reminders has been put in place to attract the participants' interest until the prize giving.
Participants community
Emphasizing the viral dimension of the event
The idea was to gather together all the reactions and comments of the participants into one and only attractive dashboard to give a social dimension to the action. We implemented a plugin on the website making all the posts hashtagged with #mvos and published on the social networks (Twitter, Facebook et Instagram) come up. The participants have felt more involved in the event while sharing their experience with the #mvos created community .
The participants got caught up in the game : the website has been enlivened with photographs, humorous dispatches and reports on the kilometers traveled. Once the action is over, the dashboard enables to keep a flash-back of the best moments.
