Taking up their digital challenges
trekfactoryracing.com
Our web agency created the website and the mobile app of the American Cycling Team Trek Factory Racing with passion. It is a stable collaboration with an enthusiastic and effective staff that renew their trust in us every year. Together, we seek to push the limits in order to provide ultra-competitive and current online platforms. We have to be up to their performance on the peloton.
Audience and traffic growth
1,8
million visits
for approximately one year
1,2
million unique visitors
15 000
daily visits
on average
477 000
Facebook fans
132 900
Twitter subscribers
13 700
Instagram subscribers
From offline to online
Enjoying the excitement and the passion of sport
The identity, created by the team, had to be consistently applied to the web media. It was a pleasure and an exciting challenge to work on a hard and widely deployed identity : catalogues, Fan cards, passes, jerseys, bikes, equipment, vehicles, etc.
In this way, we created an online graphic world, a minimalist atmosphere in agreement with their codes: black and white shades highlighted with a touch of red, a forceful typography and an elegant striped pattern.
The website highlights the image and is made of full screen expressive photographs to ensure a complete immersion. At the pace of seasons and victories, we accompany the team in the photo editing of their photographs. Every attempt has been made to plunge the user into the cycling world and to offer him the chance to enjoy the excitement of the sport action and the races.
User-oriented design
Making the user's search and actions easier
The content architecture was thought for an internet user to access as quickly as possible to the information he needs. The wireframes made it possible for us to define the key contents, the navigation principles, the interactions between the pages and also the functional choices.
Tools as filters make it possible to narrow the search. The linked contents create bridges between the different types of contents (news, races, racing cyslists, galleries,…) in order to keep the user up-to-date..
Connected to the community
“They’re not just fans of the team, they're part of the team”
The TRF team has a particular relationship with its fans. The website gives them an important place via the Fan Club page: an invitation to subscribe to the newsletter and to be the first to enjoy exclusive information.
Close to their fans, the team is ultra-connected to the social networks. The website had to be connected to the social media. The different accounts are always available from the header of the website but also from each of the bikers‘profiles. A stream of Tweets feeds the homepage.
Brightening up the website with an interactive layer
Scrolling interactions, transition effects, rollovers
The mobile app
Extending the experience
The website offers a mobile app available on Apple, Android and Windows Phone. A push notification system enables the fans to stay real-time connected with the team and to be notified when news are published.
Ready...Set... Go!
Making big news about the team launch
Early 2014, the team launch was marked by a big presentation party. We created the mini website preparing the event: “Get ready for the big launch”.
Online registration ensured the visitor to become a member of the Fan Club and to take part in the launch day (bike ride with the cyclists and live presentation of the team). From the very first days, the website had already been joined by 2,500 subscribers. On the big day, we were present at the Roubaix Velodrome for the management of the ticketing system linked with the e-registration.
Thanks again for the cutting edge ideas and technology you are bringing to the team website. We are all very proud of it and the way it brings to life the team identity and represents the team brand to the fans of cycling and potential partners.
“ ”
