Cactus Luxembourg Supermarkets
DIGITAL STRATEGY
RESPONSIVE WEBSITE
CMS DRUPAL
Newsletter
Only the best
www.cactus.lu
Cactus settled in Luxembourg in 1967 and is a major group in the supermarket distribution. With its 50 years of expertise, Cactus can easily boast that it only offers the best: varied and fresh products, from local origin and in-house production.
Their aging website wasn’t in line anymore with their image and their specific needs. The Explose web agency met the challenge to produce a digital platform that matches the quality of their reputation.
Project challenges
Conveying the Cactus image and commitments
The new website tries hard to communicate about Cactus expertise. The dedicated heading ‘Cactus World’ is an invitation to stroll between the different departments and specifics. The heading claims to be punctuated with large evocative and qualitative displays. Contents are enhanced by the website design to put their commitments forward: partnerships with local producers, production methods and a lot of other secrets.
Promoting the social relationship with the customer
Cactus wants to be near its customers, especially thanks to its settlement through Luxembourg. Cactus offers purchase spaces of all sizes, about forty shops and subsidiaries (Supermarkets, Markets, Shoppi and Hobbi) meeting the needs. The website gives the users access to information regarding the points of sale and the contact customer service.
Improving the visibility of the news and actions
Cactus supermarkets news abund: special offers, pamphlets, exceptional openings, communiqués,... The website is alive and his content is constantly updated. Every possible effort is made to share the ephemeral information in time and so facilitate the clients'experience in the shop . The CMS Druptal helps the Cactus team to update these extremely variable contents.
Shops and opening hours
A powerful search engine
Searching information on the opening hours, accesses and services of a shop are the key actions of the users on the Cactus website. Therefore, we put in place an advanced search tool, based on the latest technologies: auto-complete field (making research suggestions), position system, stylized interactive map and filters principle (based on color tags).
An optimized CMS
Customized Drupal installation
Updating the website contents is a daily task for the Cactus team. The Drupal administration area configuration is optimized in the best way in accordance to their specific needs: quick edition option, deferred publication, languages synchronization, etc.
We gave them a totally customized use guide of CMS as well as a formation to make the tool easy to use.
Responsive
web design
Optimizing navigation whatever the media used
E-mail campaigns
A customized and responsive template
Cactus has got a special relationship with its newsletter subscribers : the meeting happens on every Tuesday. We put in place a customized template which is modelled on the image of Cactus and totally in accordance with the website design. Implemented to the newsletter sending tool, this in four languages template comes up with content display solutions to give Cactus team the flexibility it needs. The newsletter, like the website, is responsive: it can be available in an optimum way even on mobiles.
MERCI à vous EXPLOSE pour votre soutien et votre savoir-faire qui nous ont permis de réaliser l’idée du nouveau site et de le rendre tel qu’il est aujourd’hui: un nouveau media Cactus qui nous plaît et dont nous sommes fiers.
“ ”
