Promotion
agency
Digital strategy
Responsive website
CMS Drupal
Newsletter
Promotion of Luxembourg
luxembourgforbusiness.lu
Since 2008, Luxembourg for Business (LFB) has been promoting Luxembourg as a welcoming land for companies and professionals. Its aim consists in boosting the exchanges and the Luxembourgish economy.
Its outdated former website had to be renewed.
The Explose web agency accompanied LfB in the revision of its portal.
Project challenges
Reorganizations
The website offers a wealth of relevant contents of all types (news, publications, videos, etc.). The challenge was to organize and structure elements in order to make the website optimum for the visitor. The website design had to be reinvented. Explose adapted the digital brandbook to the Web. The portal is visually clear, modern and gives the user powerful visual markers.
Targetting
The two main targets of the website were the investors and the exporters. Each has got its own color based on the logo: red for the first, blue for the second. Through the design, the contents are differentiated according to the target to which they address.
Everything has been thought for each target to find its marks (with the color) and access easily to information related to it (by filter systems,...).
Responsive web design
It isn't possible today for a website not to be adapted to mobile consultation. It is the reason why LfB has been designed in responsive web design. It is compatible with any media. Check it out! Go to www.luxembourgforbusiness.lu from your computer, your tablet or your smartphone. You'll see the website elements get fitted to your screen.
Developing virality
Encouraging the division and favoring links
One of the main assignments was to develop the virality of the website thanks among others to social networks. LfB understood their interests and deployed an important presence : Youtube, Facebook, Linkedln, Twitter et Google+. Explose gave a particular attention to make the portal work as a bridge to these social networks : always visible buttons, share buttons and other plugins. Making links is part of the website virality. The idea consists in offering relevant linked contents, in agreement with the content viewed by the user, inviting him to browse from page to page.
CMS Drupal
Content Management System
Luxembourg for Business was already using CMS Drupal. The website management wanted to continue to use this familiar tool. Wishing to accompany our clients at best, we provided the LfB team a user's guide of Drupal customized to their types of content, followed by a training session. It is the guarantee for LfB to be independent in the update of their portal, especially as the website is managed by a very large number of people.
We put in place specific accesses according to the users and the output language. Actually, there are seven languages on the website.
Pour la refonte de notre site, l’équipe d’Explose a fait preuve d’une efficacité et d’un professionnalisme tout au long du projet; un travail effectué main dans la main permettant une vraie collaboration. Le site « responsive » et multilingue est d'une lucidité étonnante et nous permet de maximiser l’impact et d’optimiser le succès de notre communication à l´international.
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