Bank in Belgium
Digital identity
Webdesign
Web guidelines
Contributing to change
www.beobank.be
Citibank has become Beobank. This change of name, orchestrated by the Minale Design Strategy agency, gives the opportunity to the bank to reposition and modernize itself. Explose web agency took part in this change offering a variety of the developed graphic world on the digital media.
Project challenges
From offline to online, in an integrated way
Our longstanding partnership with the Minale Design Strategy agency and our proven methods enable us to guarantee a full consistency between the in-place corporate identity and the digital world. Together, we underpin the general cohesion of the graphic world of the bank.
Giving a clear message
We had to create the interfaces design as well as to ensure the clarity of the message. We make sure to communicate through design with the use of typography, the photo editing and the graphic composition. We defined the form in agreement with the interactive systems performance and the current web constraints: responsive consideration
Ensuring the variety of version
We worked to ensure the listing of components and their use rules in web guidelines: the reference document that includes all the graphic specifications, allowing the development team of Beobank to ensure the website production.
Color scheme
Identifying the products and services through color
The developed graphic world makes it possible to create powerful visual cues, including the color scheme. The website headings are structured and identifiable by color.
The home page uses the identity institutional colors (red and violet).
The headings introducing services or products (credits, savings, current operations,...) have got their own range of colors. This distinction enables the user to clearly identify the page type on which he is.
